• President

    New Mexico MainStreet Revitalization Specialist in Preservation & Non-Profit Resource Development

    Since July 2013, Amy has been providing organizational development support to local MainStreet organizations throughout New Mexico. As a Revitalization Specialist with New Mexico MainStreet, she provides targeted technical assistance and in-depth trainings and educational sessions to MainStreet-affiliated programs and initiatives with emphasis on fundraising, grant writing, volunteer development, organizational planning, and historic preservation. For three years prior, she was the executive director of the Carlsbad MainStreet program in Carlsbad, NM, her hometown. During that time, she spearheaded and oversaw many projects, including the downtown farmers’ market, seasonal holiday events, retail promotions, community cleanups, community planning, and streetscape and street furniture improvements.

    Amy holds a Bachelor of Arts in Journalism & Mass Communications from New Mexico State University and a Master of Arts in Mass Communications from Texas Tech University. She also has a Graduate Certificate in Historic Preservation & Regionalism from the University of New Mexico School of Architecture & Planning.

    Amy has a passion for helping communities utilize their assets to achieve success in revitalizing their historic commercial districts and transforming their communities.

Meet the Board of Directors

  • Vice President

    Education & Outreach Manager, Southwest Environmental Finance Center, UNM; Planning Consultant

    Dr. palmer earned her bachelor’s degree in Science at Cornell University, with a double major in City & Regional Planning, and Design + Environmental Analysis. She received her MLA at the Harvard University Graduate School of Design, and completed her doctoral studies in Human Geography at the University of Colorado-Boulder.

    For over 30 years her professional life has been a blend of practice and academia. Her professional practice experience in planning and design practice (working in both the public and private sectors) includes working for municipal, state, and federal government, and private firms in Boston, Seattle and San Francisco. Her practice includes urban park design and campus planning, community engagement, and arts and cultural planning.

  • Board Member

    Tribal Relations Specialist, USDA Forest Service, Carson National Forest

    Elroy B. Keetso, M.C.R.P., is an enrolled tribal member of the Navajo Nation. He is a member of the Nihoobáanii (Gray-Streak-Ends) clan, born for the Tsé Nahabiłnii (Sleeping-Rock People) clan, originally from the community of Counselor, NM. He received a B.U.S. degree with emphases in Native American Studies, American History, and Political Science in 2004 and an M.C.R.P in Community and Economic Development from the School of Community and Regional Planning at the University of New Mexico (UNM) in 2013. He also received a graduate certificate in Historic Preservation and Regionalism from UNM in 2013.

    Elroy has worked as a Planner for over 12 years for various Pueblo governments. Elroy has also worked in the legal field, supporting tribal legal matters for over six years. Elroy is employed with the New Mexico State Indian Affairs Department as a TIF and Capital Outlay Administrator in the Administrative Services Division.

  • Secretary

    Office of Indian Elder Affairs Deputy Director, NM Aging & Long-Term Services Department

    Bianca (Pueblo of Acoma) has an extensive background in events management, donor development, communications and marketing and brings years of experience to NMRA.

  • Board Member

    City of Santa Fe, Metropolitan Planning Organization Director

    Erick is a Transportation and Urban Planner employed with the Santa Fe Metropolitan Planning Organization as the MPO Officer. Erick also serves as Immediate-Past President of the American Planning Association, New Mexico Chapter and President of the New Mexico Resiliency Alliance (NMRA), dedicated to bringing resources to underserved communities throughout New Mexico.

    He is inspired by the impacts of roadway design on all elements of the community and is dedicated to supporting innovative design that improves safety and livability for all users of our roadways. He has practiced land use and transportation planning in the Southwest since 1996 and began his career working for the USDA Rural Development AmeriCorps Program in Aztec, NM. He has served as Planning Director for Aztec, NM and La Plata County, CO and worked with the New Mexico MainStreet Program as Aztec’s Mainstreet Director and directly as Program Associate.

    Erick graduated from Michigan State University with a M.S. in Natural Resource Development and is a 2007 Fellow of the Regional Institute of Health and Environmental Leadership and served as a Local Government Specialist in Albania working for the Peace Corps in 2003-04.

  • Treasurer

    New Mexico MainStreet Project Coordinator

    Lucas has experience in socio-economic research, community economic development, metropolitan redevelopment, and housing policy. Lucas has a B.A. in Economics from the State University of NY at New Paltz and a Masters in Community Regional Planning with a concentration in community development from UNM. He was previously the Economic Development Manager for the City of ABQ, where he helped establish the Small Business Office. Lucas was also the program manager & director of the Barelas MainStreet program and is happy to be rejoining the NM MainStreet family.

    Previously he worked as a researcher for UNM’s Bureau of Business and Economic Research, was a Senior fellow at UNM’s Evaluation Lab, and conducted research at UNM’s Resource Center for Raza Planning, and the Center for Puerto Rican Studies at Hunter College in NYC. He's worked in marketing and finance for private companies and looks forward to using his experience to help local MainStreet communities achieve their revitalization goals!

  • Ex-Officio Board Member

    New Mexico Economic Development Department, New Mexico MainStreet Director

    Daniel is the Director of the New Mexico MainStreet Program, State Coordinator of the New Mexico Arts & Cultural District Program, and Coordinator of the Frontier and Native American Communities, Urban Neighborhood Commercial Corridor, and New Mexico Historic Theaters Initiatives. He joined the State Coordinating Program in 2014 and served as Assistant and then Co-Director before his appointment as Director of New Mexico MainStreet in July 2019. Daniel has extensive grant writing, research, and community economic development experience in implementing comprehensive community–based planning, asset-based economic development strategies, and permanently affordable housing.

    Daniel holds a BA in Anthropology and Native American Studies from University of California Davis and an MA/PhD Candidacy in Cultural Anthropology from University of Illinois at Urbana-Champaign. Past academic research experience includes six-years of fieldwork studying the impacts of revitalization and gentrification on low-income communities, New Mexican identity, space and place, and cultural citizenship in Albuquerque’s Historic Barelas Neighborhood. He is also one of the founding members of the Barelas Community Coalition, a non-profit community-based planning and development organization where he helped initiate and served as the first Executive Director of the Barelas MainStreet program.